Locations
Markets I Work In
I am based in Albania and work remotely. What changes from one market to the next is not the strategy — it is the advertising regulator, the language obligation, the platform mix and the way invoicing works. Each page below covers those specifics.
Western Balkans
Western Balkans
EU — Southern Europe
Southern Europe
- MaltaOne of the three markets my existing client base already spans, and the easiest EU market to serve in English.
- ItalyA design-literate market with mandatory electronic invoicing and an unusually active self-regulatory body.
- SpainA large market with genuine internal linguistic diversity that national campaigns routinely underestimate.
- PortugalA small domestic market that has become a disproportionately important European base for founders and remote companies.
- GreeceA relationship-driven market with a distinct alphabet and a tourism-shaped seasonal rhythm.
- CyprusAn English-comfortable EU market at the crossroads of Europe and the Middle East.
EU — Western Europe
Western Europe
- GermanyThe largest EU economy, and the one where getting the legal detail wrong carries an immediate and specific financial cost.
- FranceThe EU market with the most specific statutory regime for influencer marketing, and a legal requirement to advertise in French.
- NetherlandsThe most English-comfortable large EU market, with a self-regulatory code written specifically for social media.
- IrelandThe EU’s main English-language market, and the European base for most large technology companies.
- BelgiumThree language communities in one small market, which makes it the most linguistically demanding country in the EU per head of population.
- LuxembourgA trilingual financial centre where most of the working population commutes across a border every day.
EU — Central Europe
Central Europe
- PolandThe largest Central European economy, with a regulator that has moved decisively on undisclosed influencer advertising.
- AustriaGerman-speaking but not a smaller Germany — the differences are the part foreign brands get wrong.
- CzechiaA mature Central European market with a strong domestic digital ecosystem.
- HungaryA linguistically isolated market with the highest standard VAT rate in the EU.
- SloveniaA small, prosperous and highly networked market where reputation travels almost instantly.
- SlovakiaA compact eurozone market closely tied to the Czech one.
EU — Southeastern Europe
Southeastern Europe
EU — Baltics
Baltics
Nordics (non-EU)
Nordics (non-EU)
North America
North America
- United StatesNot one market but fifty-plus regulatory environments, with no federal privacy law and a disclosure regime enforced by the FTC.
- CanadaBilingual by law, with the strictest anti-spam regime in the developed world and a French-language requirement in Quebec.
- MexicoThe largest Spanish-speaking market in the world, with a strict electronic invoicing regime.
Cities
City pages
- LondonFinancial and professional services, technology
- DubaiReal estate and property development, hospitality and F&B
- Abu DhabiEnergy, sovereign investment
- TiranaHospitality and F&B, medical and dental tourism
- VallettaiGaming and betting, financial and corporate services
- BerlinTechnology and startups, creative industries and music
- ParisLuxury and fashion, cosmetics and beauty
- AmsterdamTechnology and international headquarters, financial services
- MilanFashion and luxury, design and furniture
- MadridCorporate headquarters and finance, telecommunications
- BarcelonaTechnology and startups, tourism and hospitality
- StockholmTechnology and consumer software, music and audio
- CopenhagenDesign and architecture, pharmaceuticals and life sciences
- OsloEnergy including oil, gas and renewables
- HelsinkiTechnology and gaming, telecommunications
- DublinTechnology and software, pharmaceuticals and medical devices
- LisbonTechnology and startups, tourism and hospitality
- ViennaFinance and insurance, international organisations and diplomacy
- New YorkFinancial services, advertising and media
- TorontoFinancial services and banking, technology and artificial intelligence research
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