Industries
High-consideration, high-value treatment sold on trust before price.
I have direct client experience in this sector. See the client work.
The Dynamic
Dental patients rarely choose on price alone. They choose on fear reduction. The decision is emotional — anxiety about pain, cost and being judged — and the marketing that works is the marketing that lowers that anxiety before the phone call. Clinics that lead with discount offers attract price-shoppers who churn; clinics that lead with credibility and calm attract patients who accept treatment plans.
Channels
Instagram carries before-and-after results and clinician personality. Google Business Profile and local search are where high-intent patients actually convert — reviews and proximity dominate. Facebook still reaches the older demographic that buys implants and full-mouth work. Paid search works but is expensive and competitive on implant terms.
Treatment explainers that reduce fear, clinician introductions that build familiarity before the chair, transparent process and aftercare content, and before-and-after work where local regulation permits it. Patient stories outperform clinical detail by a wide margin.
A single feed post — the format most brands over-rely on.
Carousel: the format that carries an argument rather than a statement.
Monthly performance review against the KPIs set in strategy.
Where It Goes Wrong
Before-and-after imagery is regulated differently in nearly every market and is restricted or banned in several. Health claims attract regulator attention faster than any other category. Never publish patient imagery without documented written consent, and never imply guaranteed outcomes.
Consultation bookings and treatment-plan acceptance rate, not follower count. A clinic with 3,000 engaged local followers outperforms one with 30,000 scattered ones.
Where I'd Start
With a dental client I start by auditing what the clinic publishes against what patients actually ask before booking. The gap is almost always fear-related — pain, cost, judgement — and almost never clinical. Closing that gap in the content usually moves consultation bookings before any spend changes.
How I Help
01
Your brand is the foundation everything else is built on. Before you invest in marketing, content, or visibility — your brand needs a clear, intentional identity that reflects who you are, who you serve, and why you're the right choice.
02
A brand is not a one-time project — it's an ongoing commitment. Brand Management ensures your brand stays aligned, consistent, and strategically positioned as your business evolves.
03
Posting without a strategy is noise. Social Media Strategy translates your brand into a platform-specific plan that connects every content decision to a clear business outcome.
04
Strategy without execution is just a document. Social Media Management is the full-service solution for brands who want expert hands managing their presence — from content creation and scheduling to community engagement and performance optimisation.
Questions
Instagram carries before-and-after results and clinician personality. Google Business Profile and local search are where high-intent patients actually convert — reviews and proximity dominate. Facebook still reaches the older demographic that buys implants and full-mouth work. Paid search works but is expensive and competitive on implant terms.
Treatment explainers that reduce fear, clinician introductions that build familiarity before the chair, transparent process and aftercare content, and before-and-after work where local regulation permits it. Patient stories outperform clinical detail by a wide margin.
Before-and-after imagery is regulated differently in nearly every market and is restricted or banned in several. Health claims attract regulator attention faster than any other category. Never publish patient imagery without documented written consent, and never imply guaranteed outcomes.
Consultation bookings and treatment-plan acceptance rate, not follower count. A clinic with 3,000 engaged local followers outperforms one with 30,000 scattered ones.
With a dental client I start by auditing what the clinic publishes against what patients actually ask before booking. The gap is almost always fear-related — pain, cost, judgement — and almost never clinical. Closing that gap in the content usually moves consultation bookings before any spend changes.
Ready to Start?
Book a free consultation and we can talk through whether your sector and my experience actually line up.