Industries
Low margin, high frequency, and almost entirely dependent on local discovery.
The Dynamic
Restaurant marketing lives or dies on two things: appearing when someone nearby is deciding where to eat, and looking good enough in that moment to win the decision. Loyalty is real but fragile. The economics only work when marketing drives repeat visits rather than one-time trial.
Channels
Google Business Profile is the single highest-return channel and is routinely neglected — hours, photos and review responses drive more covers than any social campaign. Instagram sells the atmosphere. TikTok can produce disproportionate local reach. Reservation platforms carry their own discovery.
Food photography that matches what actually arrives at the table, staff and kitchen personality, seasonal menu changes, and prompt review responses. Consistency of posting matters more than production value.
A single feed post — the format most brands over-rely on.
Carousel: the format that carries an argument rather than a statement.
Monthly performance review against the KPIs set in strategy.
Where It Goes Wrong
Allergen and nutritional claims are regulated. Imagery that oversells the dish produces bad reviews, which cost more than the campaign gained. Fake reviews carry escalating legal risk in the EU and UK.
Covers, repeat visit rate and average spend. Follower growth is only useful if it is local.
Where I'd Start
Google Business Profile comes first — hours, photography, review responses. It is unglamorous, it is usually neglected, and it drives more covers than a social campaign will. Only once that is right does the social work earn its budget.
How I Help
01
Your brand is the foundation everything else is built on. Before you invest in marketing, content, or visibility — your brand needs a clear, intentional identity that reflects who you are, who you serve, and why you're the right choice.
02
A brand is not a one-time project — it's an ongoing commitment. Brand Management ensures your brand stays aligned, consistent, and strategically positioned as your business evolves.
03
Posting without a strategy is noise. Social Media Strategy translates your brand into a platform-specific plan that connects every content decision to a clear business outcome.
04
Strategy without execution is just a document. Social Media Management is the full-service solution for brands who want expert hands managing their presence — from content creation and scheduling to community engagement and performance optimisation.
Questions
Google Business Profile is the single highest-return channel and is routinely neglected — hours, photos and review responses drive more covers than any social campaign. Instagram sells the atmosphere. TikTok can produce disproportionate local reach. Reservation platforms carry their own discovery.
Food photography that matches what actually arrives at the table, staff and kitchen personality, seasonal menu changes, and prompt review responses. Consistency of posting matters more than production value.
Allergen and nutritional claims are regulated. Imagery that oversells the dish produces bad reviews, which cost more than the campaign gained. Fake reviews carry escalating legal risk in the EU and UK.
Covers, repeat visit rate and average spend. Follower growth is only useful if it is local.
Google Business Profile comes first — hours, photography, review responses. It is unglamorous, it is usually neglected, and it drives more covers than a social campaign will. Only once that is right does the social work earn its budget.
Ready to Start?
Book a free consultation and we can talk through whether your sector and my experience actually line up.