Locations · North America
Not one market but fifty-plus regulatory environments, with no federal privacy law and a disclosure regime enforced by the FTC. I work with founders and CEOs in United States on positioning, brand management and social media — remotely from Albania, with the local realities below built into the plan rather than discovered halfway through.
Language & Audience
American English, with Spanish a major and growing commercial language — Spanish-language marketing in the US is a substantial discipline in its own right rather than a translation exercise. British spelling and idiom are noticed. Regional differences in register are real and national campaigns routinely flatten them.
Rules That Shape the Work
The Federal Trade Commission enforces Section 5 of the FTC Act against deceptive practices, and its Endorsement Guides — substantially revised in 2023 — set the standard for influencer and review disclosure. Disclosures must be clear and conspicuous, and the FTC has made clear that both brands and creators carry exposure. The National Advertising Division provides industry self-regulation, and competitors can bring Lanham Act false-advertising claims directly, which is a genuine commercial risk.
There is no single federal privacy law. State regimes apply instead — California’s CCPA as amended by the CPRA is the most developed, with a growing number of other states operating their own. Compliance is therefore a question of which states a client’s customers are in, not a single national answer. CAN-SPAM governs commercial email and is notably more permissive than EU rules.
Where Attention Is
Instagram, TikTok and YouTube dominate consumer attention; LinkedIn is the strongest B2B platform in the world by some margin. Reddit carries real purchase influence in specific categories. The creator economy is the most developed and most expensive anywhere, and rates are not comparable to European benchmarks.
Fast-moving, direct and comfortable with confident claims that would read as overselling in Northern Europe. Decisions can be quick, but procurement at larger companies is heavy. Time-zone spread is a genuine operational constraint from Albania — the East Coast is manageable, the West Coast much less so.
Contracting
No VAT. Sales tax is state-level and generally does not apply to cross-border professional services, but the client’s own position governs. A non-US supplier is normally asked for a Form W-8BEN or W-8BEN-E to establish foreign status and avoid backup withholding, and clients frequently ask for a US tax form before releasing first payment. Invoicing in USD, with net-30 typical and slower in practice at large companies.
Every engagement is scoped individually, because the work depends on where a brand already is rather than on a package tier. Pricing is agreed in writing before anything starts, and I will tell you if what you need is smaller than what you asked for.
What I Do Here
01
Your brand is the foundation everything else is built on. Before you invest in marketing, content, or visibility — your brand needs a clear, intentional identity that reflects who you are, who you serve, and why you're the right choice.
02
A brand is not a one-time project — it's an ongoing commitment. Brand Management ensures your brand stays aligned, consistent, and strategically positioned as your business evolves.
03
Posting without a strategy is noise. Social Media Strategy translates your brand into a platform-specific plan that connects every content decision to a clear business outcome.
04
Strategy without execution is just a document. Social Media Management is the full-service solution for brands who want expert hands managing their presence — from content creation and scheduling to community engagement and performance optimisation.
Sectors
Marketing does not work the same way in every sector. These pages set out how digital marketing actually operates in each — the channels that matter, the content that converts, and the regulatory traps specific to that industry.
How I Work
The same four stages apply in United States as anywhere else — what changes is what surfaces during discovery and what constrains execution.
01
Deep dive into your brand, audience, competitors, and goals to build a strategic foundation.
02
Craft a tailored brand and social media blueprint aligned with your vision and market position.
03
Bring the strategy to life with compelling content, consistent branding, and active engagement.
04
Continuously measure, refine, and scale what works to maximise your brand's impact.
Questions
Yes. I am based in Albania and work remotely across every market on this site. The practical constraint worth checking before scoping anything time-sensitive is working-hour overlap, not capability.
American English, with Spanish a major and growing commercial language — Spanish-language marketing in the US is a substantial discipline in its own right rather than a translation exercise. British spelling and idiom are noticed. Regional differences in register are real and national campaigns routinely flatten them.
The Federal Trade Commission enforces Section 5 of the FTC Act against deceptive practices, and its Endorsement Guides — substantially revised in 2023 — set the standard for influencer and review disclosure. Disclosures must be clear and conspicuous, and the FTC has made clear that both brands and creators carry exposure. The National Advertising Division provides industry self-regulation, and competitors can bring Lanham Act false-advertising claims directly, which is a genuine commercial risk.
No VAT. Sales tax is state-level and generally does not apply to cross-border professional services, but the client’s own position governs. A non-US supplier is normally asked for a Form W-8BEN or W-8BEN-E to establish foreign status and avoid backup withholding, and clients frequently ask for a US tax form before releasing first payment. Invoicing in USD, with net-30 typical and slower in practice at large companies.
Instagram, TikTok and YouTube dominate consumer attention; LinkedIn is the strongest B2B platform in the world by some margin. Reddit carries real purchase influence in specific categories. The creator economy is the most developed and most expensive anywhere, and rates are not comparable to European benchmarks.
Every engagement is scoped individually, because the work depends on where a brand already is rather than on a package tier. Pricing is agreed in writing before anything starts, and I will tell you if what you need is smaller than what you asked for.
Ready to Start?
Book a free consultation to talk through what brand work in United States would actually involve.