Locations · EU — Southern Europe
A large market with genuine internal linguistic diversity that national campaigns routinely underestimate. I work with founders and CEOs in Spain on positioning, brand management and social media — remotely from Albania, with the local realities below built into the plan rather than discovered halfway through.
Language & Audience
Castilian Spanish nationally, but Catalan, Galician and Basque are co-official in their regions and carry real commercial and cultural weight. A campaign for Barcelona that ignores Catalan is making a statement whether it intends to or not. Latin American Spanish is noticed immediately and reads as foreign.
Rules That Shape the Work
AUTOCONTROL administers advertising self-regulation, working alongside the Ley General de Publicidad and the Ley de Competencia Desleal. Spain adopted a specific code of conduct on the use of influencers in advertising, and the audiovisual law brought certain high-reach creators into a regulated category with obligations closer to broadcasters than to individuals.
The Unfair Commercial Practices Directive (2005/29/EC) sets the floor for misleading advertising across the single market, and the Digital Services Act adds transparency duties on platform advertising. Paid partnerships and gifted content must be disclosed clearly and up front. Enforcement is national, so the wording and placement expected of a disclosure differ from one member state to the next even though the underlying obligation does not.
GDPR (Regulation 2016/679) applies directly, together with the national implementing act and the ePrivacy rules on cookies and tracking. Consent has to be collected before any non-essential tracker fires, which shapes how campaign measurement gets set up.
Where Attention Is
Instagram and TikTok lead, with WhatsApp near-universal for both personal and business communication. YouTube is very strong. LinkedIn is solid in Madrid and Barcelona for B2B. Spanish audiences engage heavily with video and with creator-led formats.
Warm, personal and slower to formalise than Northern Europe. Meetings build the relationship; the proposal confirms it. Business hours run late by Northern European standards and August is effectively out. Regional identity is a live consideration, not a detail.
Contracting
Standard EU reverse charge for B2B with the NIF-IVA verified through VIES. Spain has been introducing structured invoicing obligations for domestic B2B transactions, which affects locally established entities rather than cross-border supply.
For B2B services sold cross-border inside the EU the reverse charge applies (Article 44 of the VAT Directive): the invoice is issued without VAT and the client self-accounts for it under their own VAT number. A valid VIES-registered VAT number on both sides is what makes that work, so it gets confirmed before the engagement starts rather than at invoicing.
Every engagement is scoped individually, because the work depends on where a brand already is rather than on a package tier. Pricing is agreed in writing before anything starts, and I will tell you if what you need is smaller than what you asked for.
What I Do Here
01
Your brand is the foundation everything else is built on. Before you invest in marketing, content, or visibility — your brand needs a clear, intentional identity that reflects who you are, who you serve, and why you're the right choice.
02
A brand is not a one-time project — it's an ongoing commitment. Brand Management ensures your brand stays aligned, consistent, and strategically positioned as your business evolves.
03
Posting without a strategy is noise. Social Media Strategy translates your brand into a platform-specific plan that connects every content decision to a clear business outcome.
04
Strategy without execution is just a document. Social Media Management is the full-service solution for brands who want expert hands managing their presence — from content creation and scheduling to community engagement and performance optimisation.
Sectors
Marketing does not work the same way in every sector. These pages set out how digital marketing actually operates in each — the channels that matter, the content that converts, and the regulatory traps specific to that industry.
How I Work
The same four stages apply in Spain as anywhere else — what changes is what surfaces during discovery and what constrains execution.
01
Deep dive into your brand, audience, competitors, and goals to build a strategic foundation.
02
Craft a tailored brand and social media blueprint aligned with your vision and market position.
03
Bring the strategy to life with compelling content, consistent branding, and active engagement.
04
Continuously measure, refine, and scale what works to maximise your brand's impact.
Questions
Yes. I am based in Albania and work remotely across every market on this site. The practical constraint worth checking before scoping anything time-sensitive is working-hour overlap, not capability.
Castilian Spanish nationally, but Catalan, Galician and Basque are co-official in their regions and carry real commercial and cultural weight. A campaign for Barcelona that ignores Catalan is making a statement whether it intends to or not. Latin American Spanish is noticed immediately and reads as foreign.
AUTOCONTROL administers advertising self-regulation, working alongside the Ley General de Publicidad and the Ley de Competencia Desleal. Spain adopted a specific code of conduct on the use of influencers in advertising, and the audiovisual law brought certain high-reach creators into a regulated category with obligations closer to broadcasters than to individuals.
Standard EU reverse charge for B2B with the NIF-IVA verified through VIES. Spain has been introducing structured invoicing obligations for domestic B2B transactions, which affects locally established entities rather than cross-border supply. For B2B services sold cross-border inside the EU the reverse charge applies (Article 44 of the VAT Directive): the invoice is issued without VAT and the client self-accounts for it under their own VAT number. A valid VIES-registered VAT number on both sides is what makes that work, so it gets confirmed before the engagement starts rather than at invoicing.
Instagram and TikTok lead, with WhatsApp near-universal for both personal and business communication. YouTube is very strong. LinkedIn is solid in Madrid and Barcelona for B2B. Spanish audiences engage heavily with video and with creator-led formats.
Every engagement is scoped individually, because the work depends on where a brand already is rather than on a package tier. Pricing is agreed in writing before anything starts, and I will tell you if what you need is smaller than what you asked for.
Ready to Start?
Book a free consultation to talk through what brand work in Spain would actually involve.