Locations · EU — Southeastern Europe
A neighbouring Balkan market entering the eurozone, with the Cyrillic alphabet as a practical constraint. I work with founders and CEOs in Bulgaria on positioning, brand management and social media — remotely from Albania, with the local realities below built into the plan rather than discovered halfway through.
Language & Audience
Bulgarian, written in Cyrillic — which affects typography, search, hashtags and domain strategy in the same way Greek does. English is common among younger professionals in Sofia and in the technology and outsourcing sectors. Russian is understood by older generations but carries political weight and is not a neutral choice.
Rules That Shape the Work
The Commission for Consumer Protection enforces consumer law, with the Commission for Protection of Competition handling unfair competition. The National Council for Self-Regulation administers the advertising ethics code.
The Unfair Commercial Practices Directive (2005/29/EC) sets the floor for misleading advertising across the single market, and the Digital Services Act adds transparency duties on platform advertising. Paid partnerships and gifted content must be disclosed clearly and up front. Enforcement is national, so the wording and placement expected of a disclosure differ from one member state to the next even though the underlying obligation does not.
GDPR (Regulation 2016/679) applies directly, together with the national implementing act and the ePrivacy rules on cookies and tracking. Consent has to be collected before any non-essential tracker fires, which shapes how campaign measurement gets set up.
Where Attention Is
Facebook has exceptionally strong penetration and remains the primary social platform, alongside Instagram and growing TikTok use. Viber is a genuinely significant messaging channel for business communication. YouTube is strong.
Relationship-led and personal, with cultural proximity to Albania and the wider Balkans that makes it a natural adjacent market rather than a foreign one. Price sensitivity is real. Note that a head shake can indicate agreement rather than refusal — a small thing that regularly confuses first-time visitors.
Contracting
Standard EU reverse charge for B2B. Bulgaria is adopting the euro, which removes the currency question that has applied to date — worth confirming the current position at the point of contracting rather than assuming either way.
For B2B services sold cross-border inside the EU the reverse charge applies (Article 44 of the VAT Directive): the invoice is issued without VAT and the client self-accounts for it under their own VAT number. A valid VIES-registered VAT number on both sides is what makes that work, so it gets confirmed before the engagement starts rather than at invoicing.
Every engagement is scoped individually, because the work depends on where a brand already is rather than on a package tier. Pricing is agreed in writing before anything starts, and I will tell you if what you need is smaller than what you asked for.
What I Do Here
01
Your brand is the foundation everything else is built on. Before you invest in marketing, content, or visibility — your brand needs a clear, intentional identity that reflects who you are, who you serve, and why you're the right choice.
02
A brand is not a one-time project — it's an ongoing commitment. Brand Management ensures your brand stays aligned, consistent, and strategically positioned as your business evolves.
03
Posting without a strategy is noise. Social Media Strategy translates your brand into a platform-specific plan that connects every content decision to a clear business outcome.
04
Strategy without execution is just a document. Social Media Management is the full-service solution for brands who want expert hands managing their presence — from content creation and scheduling to community engagement and performance optimisation.
Sectors
Marketing does not work the same way in every sector. These pages set out how digital marketing actually operates in each — the channels that matter, the content that converts, and the regulatory traps specific to that industry.
How I Work
The same four stages apply in Bulgaria as anywhere else — what changes is what surfaces during discovery and what constrains execution.
01
Deep dive into your brand, audience, competitors, and goals to build a strategic foundation.
02
Craft a tailored brand and social media blueprint aligned with your vision and market position.
03
Bring the strategy to life with compelling content, consistent branding, and active engagement.
04
Continuously measure, refine, and scale what works to maximise your brand's impact.
Questions
Yes. I am based in Albania and work remotely across every market on this site. The practical constraint worth checking before scoping anything time-sensitive is working-hour overlap, not capability.
Bulgarian, written in Cyrillic — which affects typography, search, hashtags and domain strategy in the same way Greek does. English is common among younger professionals in Sofia and in the technology and outsourcing sectors. Russian is understood by older generations but carries political weight and is not a neutral choice.
The Commission for Consumer Protection enforces consumer law, with the Commission for Protection of Competition handling unfair competition. The National Council for Self-Regulation administers the advertising ethics code.
Standard EU reverse charge for B2B. Bulgaria is adopting the euro, which removes the currency question that has applied to date — worth confirming the current position at the point of contracting rather than assuming either way. For B2B services sold cross-border inside the EU the reverse charge applies (Article 44 of the VAT Directive): the invoice is issued without VAT and the client self-accounts for it under their own VAT number. A valid VIES-registered VAT number on both sides is what makes that work, so it gets confirmed before the engagement starts rather than at invoicing.
Facebook has exceptionally strong penetration and remains the primary social platform, alongside Instagram and growing TikTok use. Viber is a genuinely significant messaging channel for business communication. YouTube is strong.
Every engagement is scoped individually, because the work depends on where a brand already is rather than on a package tier. Pricing is agreed in writing before anything starts, and I will tell you if what you need is smaller than what you asked for.
Ready to Start?
Book a free consultation to talk through what brand work in Bulgaria would actually involve.