Locations · EU — Southern Europe
A small domestic market that has become a disproportionately important European base for founders and remote companies. I work with founders and CEOs in Portugal on positioning, brand management and social media — remotely from Albania, with the local realities below built into the plan rather than discovered halfway through.
Language & Audience
European Portuguese, which differs from Brazilian Portuguese in vocabulary, syntax and register enough that using Brazilian copy is immediately obvious and mildly offensive. English is widely spoken, particularly in Lisbon and Porto and across the large international founder community.
Rules That Shape the Work
The Código da Publicidade governs advertising, with enforcement by the Direção-Geral do Consumidor and self-regulation through the Auto Regulação Publicitária (ARP). The regime follows the EU baseline closely, with specific restrictions around advertising to children and around food and beverage claims.
The Unfair Commercial Practices Directive (2005/29/EC) sets the floor for misleading advertising across the single market, and the Digital Services Act adds transparency duties on platform advertising. Paid partnerships and gifted content must be disclosed clearly and up front. Enforcement is national, so the wording and placement expected of a disclosure differ from one member state to the next even though the underlying obligation does not.
GDPR (Regulation 2016/679) applies directly, together with the national implementing act and the ePrivacy rules on cookies and tracking. Consent has to be collected before any non-essential tracker fires, which shapes how campaign measurement gets set up.
Where Attention Is
Instagram and Facebook lead, with TikTok growing quickly among younger audiences. YouTube is strong. LinkedIn matters in the Lisbon technology and startup scene, which is unusually international relative to the size of the domestic economy.
Relationship-led, courteous and less hurried than Northern Europe. Formality in first contact, warmth thereafter. The domestic market is small enough that most sectors are tightly networked, and the international founder community operates on quite different norms from traditional Portuguese business.
Contracting
Standard EU reverse charge for B2B. Portugal requires certified invoicing software for locally established businesses and applies an ATCUD code and QR requirements to domestic invoices — relevant when contracting through a Portuguese entity rather than cross-border.
For B2B services sold cross-border inside the EU the reverse charge applies (Article 44 of the VAT Directive): the invoice is issued without VAT and the client self-accounts for it under their own VAT number. A valid VIES-registered VAT number on both sides is what makes that work, so it gets confirmed before the engagement starts rather than at invoicing.
Every engagement is scoped individually, because the work depends on where a brand already is rather than on a package tier. Pricing is agreed in writing before anything starts, and I will tell you if what you need is smaller than what you asked for.
What I Do Here
01
Your brand is the foundation everything else is built on. Before you invest in marketing, content, or visibility — your brand needs a clear, intentional identity that reflects who you are, who you serve, and why you're the right choice.
02
A brand is not a one-time project — it's an ongoing commitment. Brand Management ensures your brand stays aligned, consistent, and strategically positioned as your business evolves.
03
Posting without a strategy is noise. Social Media Strategy translates your brand into a platform-specific plan that connects every content decision to a clear business outcome.
04
Strategy without execution is just a document. Social Media Management is the full-service solution for brands who want expert hands managing their presence — from content creation and scheduling to community engagement and performance optimisation.
Sectors
Marketing does not work the same way in every sector. These pages set out how digital marketing actually operates in each — the channels that matter, the content that converts, and the regulatory traps specific to that industry.
How I Work
The same four stages apply in Portugal as anywhere else — what changes is what surfaces during discovery and what constrains execution.
01
Deep dive into your brand, audience, competitors, and goals to build a strategic foundation.
02
Craft a tailored brand and social media blueprint aligned with your vision and market position.
03
Bring the strategy to life with compelling content, consistent branding, and active engagement.
04
Continuously measure, refine, and scale what works to maximise your brand's impact.
Questions
Yes. I am based in Albania and work remotely across every market on this site. The practical constraint worth checking before scoping anything time-sensitive is working-hour overlap, not capability.
European Portuguese, which differs from Brazilian Portuguese in vocabulary, syntax and register enough that using Brazilian copy is immediately obvious and mildly offensive. English is widely spoken, particularly in Lisbon and Porto and across the large international founder community.
The Código da Publicidade governs advertising, with enforcement by the Direção-Geral do Consumidor and self-regulation through the Auto Regulação Publicitária (ARP). The regime follows the EU baseline closely, with specific restrictions around advertising to children and around food and beverage claims.
Standard EU reverse charge for B2B. Portugal requires certified invoicing software for locally established businesses and applies an ATCUD code and QR requirements to domestic invoices — relevant when contracting through a Portuguese entity rather than cross-border. For B2B services sold cross-border inside the EU the reverse charge applies (Article 44 of the VAT Directive): the invoice is issued without VAT and the client self-accounts for it under their own VAT number. A valid VIES-registered VAT number on both sides is what makes that work, so it gets confirmed before the engagement starts rather than at invoicing.
Instagram and Facebook lead, with TikTok growing quickly among younger audiences. YouTube is strong. LinkedIn matters in the Lisbon technology and startup scene, which is unusually international relative to the size of the domestic economy.
Every engagement is scoped individually, because the work depends on where a brand already is rather than on a package tier. Pricing is agreed in writing before anything starts, and I will tell you if what you need is smaller than what you asked for.
Ready to Start?
Book a free consultation to talk through what brand work in Portugal would actually involve.