01
Discovery
Deep dive into your brand, audience, competitors, and goals to build a strategic foundation.
Services
Social Media Management
Strategy without execution is just a document. Social Media Management is the full-service solution for brands who want expert hands managing their presence — from content creation and scheduling to community engagement and performance optimisation.
Who It's For
Who this is for
Brands with a settled strategy and no internal capacity to run it consistently week after week.
What You Receive
What's included
- Monthly content creation and visual production
- Post scheduling and platform optimisation
- Community management and audience engagement
- Hashtag strategy and platform growth tactics
- Monthly analytics reporting and insights
- Ongoing strategy adjustment based on performance data
A single feed post — the format most brands over-rely on.
Story and vertical formats — reach without permanence.
Monthly performance review against the KPIs set in strategy.
How The Work Runs
How the engagement works
Social Media Management runs monthly and continuously. Content is produced in batches ahead of the month, reviewed in one pass rather than post by post, then scheduled and published on the agreed cadence. Community management runs daily within agreed response windows and an agreed tone. Performance is reported monthly against the KPIs set in strategy, with the following month's plan adjusted on what the data actually shows rather than on what was assumed at the outset.
What you provide: a single approval contact, a turnaround commitment on reviews, and access to brand assets and product information. What happens afterwards: management engagements are open-ended but reviewed quarterly. If your team is ready to take it in-house, I will help hand it over rather than hold onto the retainer.
Honest Limits
Where this goes wrong
Management engagements go wrong when approval loops are slower than the publishing cadence. If every post needs three sign-offs, the calendar collapses within a month. Approval authority gets agreed before the first post, not after.
What I won't take on
I do not buy followers or engagement, I do not run undisclosed paid partnerships, and I do not manage accounts where I am asked to publish claims I cannot substantiate.
Pricing
How pricing works
Every engagement is scoped individually, because the work depends on where a brand already is rather than on a package tier. Pricing is agreed in writing before anything starts, and I will tell you if what you need is smaller than what you asked for.
How I Work
The Process
Every engagement runs through the same four stages, whichever service it starts with.
02
Strategy
Craft a tailored brand and social media blueprint aligned with your vision and market position.
03
Execute
Bring the strategy to life with compelling content, consistent branding, and active engagement.
04
Optimise
Continuously measure, refine, and scale what works to maximise your brand's impact.
Questions
Common questions
How much of my time does this take?
One approval pass per content batch, plus a monthly review. Content is produced ahead in batches specifically so you are not reviewing post by post.
Who owns the content you produce?
You do. IP assignment is written into the agreement before work starts.
Can we bring it in-house later?
Yes, and I will help hand it over properly rather than making the transition difficult. If your team is ready, holding onto the retainer would not be honest.
What is the turnaround if something urgent comes up?
Reactive posts sit outside the batch process and are agreed case by case. I keep capacity for it, but a brand that needs daily reactive publishing usually needs someone in-house rather than a retained strategist, and I will tell you if that is what I think you need.
Ready to Start?
Start With Social Media Management
Book a free consultation and we can work out whether this is the right place to start.