Industries
Expertise sold on reputation, where the individual often outranks the firm.
The Dynamic
Clients buy consultants because of who they trust, which makes personal brand structurally more important than corporate brand in this sector. Demonstrated thinking — published, specific and occasionally contrarian — is what generates inbound. Generic thought leadership generates nothing, because it signals no particular expertise.
Channels
LinkedIn is the primary channel by a wide margin. Speaking, podcasts and published writing build authority. Referral and network remain the largest source of work and can be deliberately cultivated.
Specific, opinionated analysis of problems the audience actually has. Frameworks and methodology that demonstrate how you think. Case evidence where confidentiality permits. Vagueness is the category’s dominant failure.
A single feed post — the format most brands over-rely on.
Carousel: the format that carries an argument rather than a statement.
Monthly performance review against the KPIs set in strategy.
Where It Goes Wrong
Client confidentiality restricts most case detail — agree what is publishable at contract stage. Overclaiming results damages credibility with a sophisticated audience faster than in any other sector.
Inbound enquiry quality and average engagement value. A smaller number of better-fit conversations is the goal.
Where I'd Start
I start by finding what the consultant actually believes that others in the field do not. Without that there is no positioning, and no amount of publishing frequency compensates.
How I Help
01
Your brand is the foundation everything else is built on. Before you invest in marketing, content, or visibility — your brand needs a clear, intentional identity that reflects who you are, who you serve, and why you're the right choice.
02
A brand is not a one-time project — it's an ongoing commitment. Brand Management ensures your brand stays aligned, consistent, and strategically positioned as your business evolves.
03
Posting without a strategy is noise. Social Media Strategy translates your brand into a platform-specific plan that connects every content decision to a clear business outcome.
04
Strategy without execution is just a document. Social Media Management is the full-service solution for brands who want expert hands managing their presence — from content creation and scheduling to community engagement and performance optimisation.
Questions
LinkedIn is the primary channel by a wide margin. Speaking, podcasts and published writing build authority. Referral and network remain the largest source of work and can be deliberately cultivated.
Specific, opinionated analysis of problems the audience actually has. Frameworks and methodology that demonstrate how you think. Case evidence where confidentiality permits. Vagueness is the category’s dominant failure.
Client confidentiality restricts most case detail — agree what is publishable at contract stage. Overclaiming results damages credibility with a sophisticated audience faster than in any other sector.
Inbound enquiry quality and average engagement value. A smaller number of better-fit conversations is the goal.
I start by finding what the consultant actually believes that others in the field do not. Without that there is no positioning, and no amount of publishing frequency compensates.
Ready to Start?
Book a free consultation and we can talk through whether your sector and my experience actually line up.