Industries
Technical, specification-led buying with very long sales cycles and high contract values.
The Dynamic
Industrial buyers are engineers and procurement specialists who want specification, tolerance and compliance detail, not persuasion. The marketing job is to make technical information findable and credible, and to be present in the small window when a specification is being written — because the supplier who influences the spec usually wins the contract.
Channels
Search for technical and part queries, LinkedIn for engineering and procurement audiences, trade publications and exhibitions which retain genuine importance, and distributor relationships.
Specifications, datasheets, CAD files, application and installation guidance, and certification detail. Technical documentation published openly is one of the highest-return marketing assets in this sector and is routinely hidden behind gates for no good reason.
A single feed post — the format most brands over-rely on.
Carousel: the format that carries an argument rather than a statement.
Monthly performance review against the KPIs set in strategy.
Where It Goes Wrong
Certification and standards claims are legally significant. Export control rules restrict what may be published for certain products. Overstating capability in a technical audience is immediately detected.
Qualified technical enquiries, quotation requests and specification wins.
Where I'd Start
I start by opening up the technical documentation. Specifications and CAD files hidden behind lead-capture forms are invisible to the engineers writing the specification you want to win.
How I Help
01
Your brand is the foundation everything else is built on. Before you invest in marketing, content, or visibility — your brand needs a clear, intentional identity that reflects who you are, who you serve, and why you're the right choice.
02
A brand is not a one-time project — it's an ongoing commitment. Brand Management ensures your brand stays aligned, consistent, and strategically positioned as your business evolves.
03
Posting without a strategy is noise. Social Media Strategy translates your brand into a platform-specific plan that connects every content decision to a clear business outcome.
04
Strategy without execution is just a document. Social Media Management is the full-service solution for brands who want expert hands managing their presence — from content creation and scheduling to community engagement and performance optimisation.
Questions
Search for technical and part queries, LinkedIn for engineering and procurement audiences, trade publications and exhibitions which retain genuine importance, and distributor relationships.
Specifications, datasheets, CAD files, application and installation guidance, and certification detail. Technical documentation published openly is one of the highest-return marketing assets in this sector and is routinely hidden behind gates for no good reason.
Certification and standards claims are legally significant. Export control rules restrict what may be published for certain products. Overstating capability in a technical audience is immediately detected.
Qualified technical enquiries, quotation requests and specification wins.
I start by opening up the technical documentation. Specifications and CAD files hidden behind lead-capture forms are invisible to the engineers writing the specification you want to win.
Ready to Start?
Book a free consultation and we can talk through whether your sector and my experience actually line up.