Industries
The most restricted advertising environment in commercial marketing.
The Dynamic
Health marketing operates under medical advertising codes, professional body rules and platform-specific health restrictions simultaneously. Almost every persuasion technique that works elsewhere is either restricted or prohibited. What remains — clear information, practitioner credibility and accessibility — is genuinely effective but requires patience.
Channels
Search for symptom and condition queries, Google Business Profile for local intent, and professional referral networks which frequently outperform all consumer channels combined.
Condition and treatment explanation, practitioner credentials, and practical access information — availability, referral routes, what to bring. Reassurance and clarity outperform persuasion.
A single feed post — the format most brands over-rely on.
Carousel: the format that carries an argument rather than a statement.
Monthly performance review against the KPIs set in strategy.
Where It Goes Wrong
Medical claims require evidence and are subject to specific codes. Patient testimonials are restricted or prohibited in several jurisdictions. Health data is a special category under GDPR with strict handling rules. Platform policies restrict health targeting independently of law.
Appointment bookings and referral volume. Content reach is not a meaningful health-marketing metric.
Where I'd Start
I start with the referral network rather than consumer channels. In most clinical settings professional referral outperforms everything else combined, and it responds to relationship work rather than advertising.
How I Help
01
Your brand is the foundation everything else is built on. Before you invest in marketing, content, or visibility — your brand needs a clear, intentional identity that reflects who you are, who you serve, and why you're the right choice.
02
A brand is not a one-time project — it's an ongoing commitment. Brand Management ensures your brand stays aligned, consistent, and strategically positioned as your business evolves.
03
Posting without a strategy is noise. Social Media Strategy translates your brand into a platform-specific plan that connects every content decision to a clear business outcome.
04
Strategy without execution is just a document. Social Media Management is the full-service solution for brands who want expert hands managing their presence — from content creation and scheduling to community engagement and performance optimisation.
Questions
Search for symptom and condition queries, Google Business Profile for local intent, and professional referral networks which frequently outperform all consumer channels combined.
Condition and treatment explanation, practitioner credentials, and practical access information — availability, referral routes, what to bring. Reassurance and clarity outperform persuasion.
Medical claims require evidence and are subject to specific codes. Patient testimonials are restricted or prohibited in several jurisdictions. Health data is a special category under GDPR with strict handling rules. Platform policies restrict health targeting independently of law.
Appointment bookings and referral volume. Content reach is not a meaningful health-marketing metric.
I start with the referral network rather than consumer channels. In most clinical settings professional referral outperforms everything else combined, and it responds to relationship work rather than advertising.
Ready to Start?
Book a free consultation and we can talk through whether your sector and my experience actually line up.