Industries
A long research cycle ending in a local, high-value, in-person transaction.
The Dynamic
Buyers research online for months and buy locally in a day. The marketing job is to be present and credible across a long consideration window, then to make the final local step frictionless. Aftersales — servicing, parts, trade-in — is where dealer profitability actually concentrates and is chronically under-marketed.
Channels
Search and marketplace listings for high intent, Instagram and YouTube for model content and reviews, Google Business Profile for the dealership, and email for the service and renewal cycle.
Walkarounds, comparison content, finance explanation in plain language, and service and ownership content that keeps the relationship alive between purchases.
A single feed post — the format most brands over-rely on.
Carousel: the format that carries an argument rather than a statement.
Monthly performance review against the KPIs set in strategy.
Where It Goes Wrong
Finance advertising is regulated and representative examples are usually mandatory. Emissions and efficiency claims are strictly governed. Price advertising must include the required fees.
Test drives booked, enquiry-to-sale rate and aftersales retention.
Where I'd Start
I start with aftersales rather than new sales, because service and parts is where dealer profitability concentrates and it is almost always the least-marketed part of the business.
How I Help
01
Your brand is the foundation everything else is built on. Before you invest in marketing, content, or visibility — your brand needs a clear, intentional identity that reflects who you are, who you serve, and why you're the right choice.
02
A brand is not a one-time project — it's an ongoing commitment. Brand Management ensures your brand stays aligned, consistent, and strategically positioned as your business evolves.
03
Posting without a strategy is noise. Social Media Strategy translates your brand into a platform-specific plan that connects every content decision to a clear business outcome.
04
Strategy without execution is just a document. Social Media Management is the full-service solution for brands who want expert hands managing their presence — from content creation and scheduling to community engagement and performance optimisation.
Questions
Search and marketplace listings for high intent, Instagram and YouTube for model content and reviews, Google Business Profile for the dealership, and email for the service and renewal cycle.
Walkarounds, comparison content, finance explanation in plain language, and service and ownership content that keeps the relationship alive between purchases.
Finance advertising is regulated and representative examples are usually mandatory. Emissions and efficiency claims are strictly governed. Price advertising must include the required fees.
Test drives booked, enquiry-to-sale rate and aftersales retention.
I start with aftersales rather than new sales, because service and parts is where dealer profitability concentrates and it is almost always the least-marketed part of the business.
Ready to Start?
Book a free consultation and we can talk through whether your sector and my experience actually line up.